Stop guessing which colorway your customers will actually buy. Let them vote on your next drop — and get a clear go/no-go before you commit to production.
Free pilot — no commitment required
Process
Create a campaign with your product variants. Share the link or embed on your site.
Customers verify their identity and cast one vote per campaign. No bots, no duplicates.
Our scoring engine computes a Go/No-Go signal with confidence bands and actionable drivers.
Sample decision report
A structured decision, not just raw votes. Every campaign ends with a report your team can act on.
Decision Report
Verified voters
428
Decision
GO
Launch Score
Decision drivers
What would change this decision
Vote breakdown by option
Signal quality
Built for cleaner pre-production validation.
Industry data
Dead stock rate by decision method
Source: internal estimates based on DTC fashion industry benchmarks
Campaign example
Votes collected over 8 days
ROI Calculator
See the margin you could recover by validating demand before production.
Enter your real numbers to see how much you could save each season.
Potential margin saved per season:
$8,800
The team
We started Andox after watching DTC brands overproduce SKUs based on gut feel and Instagram engagement. The result is always the same: dead stock, markdowns, and margin erosion. We built the tool we wish existed.
Erwann
Growth & Operations
Emmanuel
Product & Engineering
Free pilot to start — no commitment, no card required. See paid plans →
Get in touch
Tell us about your brand and what you want to test. We'll get back within 24 hours.